hero_pattern.png

Michelle Spitzer Freelance Writer Homepage

Your source for compelling content.

 Picture of Michelle Spitzer

I help businesses grow by creating content that engages customers and builds brand trust. 

I'm a freelance writer who specializes in writing for businesses. I write compelling content that busy marketing teams need, but don’t have time to create themselves.  

 I've written for big data, analytics, healthcare technology, hospital technology, finance, and major retailers. Put my expertise to work for your organization. 

Michelle is one of my go-to freelancers. She is always a pleasure to work with and deadlines are never an issue. Michelle works on many of my projects and always comes through with rich, compelling content. She easily masters the style guides and always captures the voice of the project perfectly.
— Rebecca Curran, Senior Campaign Manager ZenContent/IZEA

Contact me

michelle@michellespitzer.com

 
 

B2B Technical Content

Writing B2B technical content requires a combination of technical writing expertise and copywriting skills. As a technical writer, I communicate complex information in a clear manner.  As a copywriter, I convey how products solve customers' pain points and add value to their organizations.


White Papers & Case Studies

White papers and case studies are the perfect tools to share your expertise and customer stories with prospective customers. I help B2B companies tell their stories in a manner that's engaging and easy to read. The benefits and opportunities are presented in clear language.


Blog Posts 

Company blogs have been found to be one of the most effective marketing strategies. Giving your readers valuable information and establishing a consistent brand voice results in lasting customer relationships. 


Web Content Writing

My job is to write content that is meaningful and builds your audience’s trust. To do so, I will dig in and develop a deep understanding of your product and its benefits. I will also dig deep to understand your customers and their challenges, so I can most effectively convey how your product meets your customer's needs. 


Search Engine Optimization

To drive traffic to your website, your content must be meaningful to your audience and optimized for search engines. When there is a conflict between the two, the audience should always take priority over search algorithms. I will write content that is valuable to your audience and use keywords intelligently. 


Ghostwriting

Are you a busy executive that doesn’t have time to write corporate communications? Or maybe you’ve been wanting to write LinkedIn posts, but really dislike writing? I will work with you to transform your industry knowledge and insights into compelling content.